Karina Cachucho Appointed as General Manager of Komunika Latam

Karina Cachucho Appointed as General Manager of Komunika Latam

At Komunika Latam, we believe leadership is a tool to transform, inspire, and create value for society.  That’s why we are pleased to announce the appointment of Karina Cachucho as General Manager. She will be responsible for driving the firm’s strategic growth, strengthening our presence in Panama and Monterrey, and advancing our commitment to triple impact and sustainable business practices. 

Karina brings over 15 years of experience leading regional teams across the technology, media, and consulting sectors in Latin America. Her career includes roles such as Regional Director of Operations at Endavant, Regional Business Director at Perform_ly, and Account Director at LDM, in addition to key positions at MercadoLibre.com and Grupo Últimas Noticias. 

She has distinguished herself by leading digital transformation processes, operational optimization, and new business development, while also heading initiatives in culture-building and change management from the perspective of corporate communications and sustainable organizational development. 

Karina holds an MBA from the University of Chile and a Bachelor’s degree in Advertising, with additional training in Social Media Management, Project Management, and University Teaching. 

Her leadership has been recognized with the Outstanding Leadership Award from the University of Chile. She is known for her human-centered, collaborative, and results-driven approach, and is an active voice in the fields of women’s leadership and sustainable business. 

“I’m excited to join a team that has made strategic communication and sustainability a driving force for business transformation. Komunika has a solid track record, a collaborative culture, and a clear vision for the future. My focus will be on building upon that foundation, strengthening our connection with clients, and leading a stage of sustainable, innovative, and human-centered growth.” 
— Karina Cachucho, General Manager of Komunika Latam 

A holistic leadership profile 

Karina’s appointment marks a key milestone in strengthening our business model, which integrates strategic consulting, efficient execution, and expert training across our six areas of specialization. 

As a certified B Corporation with a presence in Panama, Monterrey, and a network of partners throughout the region, Komunika reaffirms its mission to support organizations seeking to embed sustainability into their management practices, enhance their corporate reputation, and communicate with purpose in increasingly complex environments. 

A regional vision, firmly rooted in Panama  

This appointment is part of our 2026–2030 regional expansion strategy, focused on consolidating operations in Panama—a priority market where we continue to develop high-impact solutions—and expanding our presence in Mexico, particularly in Monterrey, where we have identified significant opportunities to grow alongside new clients and strategic partners. 

Words from our partners 

“Karina represents the natural evolution of Komunika. She’s a professional who combines vision, structure, human sensitivity, and strategic rigor—values that perfectly reflect who we are and where we want to go.” 
— Paulina Rodríguez, Partner, Komunika Latam 

“Her arrival reaffirms our commitment to sustainable growth and to keeping Komunika at the forefront of communication and reputation consulting in the region. It’s a decisive step toward the future we envision.” 
— Juan Carlos Roldán, Partner, Komunika Latam 

A new chapter, same purpose  

With the appointment of Karina Cachucho as General Manager, Komunika Latam reaffirms its commitment to enthusiastically support its clients in building a sustainable society, strengthening its leadership in corporate communications, business sustainability, and corporate reputation across Latin America. 

 

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