KREAB brings Monterrey into its global network together with Komunika Latam
The incorporation of Monterrey as a branch is the result of a collaborative relationship of more than 15 years between KREAB and its affiliate KOMUNIKA LATAM, a firm specialized in strategy, communications, and sustainability with more than 25 years of experience in Latin America, headquartered in Panama.
Monterrey, June 22, 2026
KREAB, a global strategic communications consulting firm with more than 50 years of international experience, announces the incorporation of Monterrey as a branch through its long-term alliance with its affiliate KOMUNIKA LATAM, headquartered in Panama. The decision strengthens the firm’s presence in one of Latin America’s most relevant business ecosystems and expands its ability to support Mexican and multinational companies from northern Mexico.
A local network with global support
The incorporation of Monterrey into KREAB’s global network is supported by the consolidation of a local team with a proven track record and experience advising organizations in strategic sectors for the Mexican economy. Through this integration, KOMUNIKA LATAM’s clients will have direct access to the capabilities of a global network with more than 30 offices across four continents, made up of more than 400 consultants specialized in corporate reputation, public affairs, sustainability, crisis management, and strategic communications.
Why Monterrey
Monterrey has consolidated its position as one of Mexico’s main economic engines and a key business hub for national and international companies. In an environment where organizations face growing demands from regulators, investors, communities, and employees, reputation, sustainability, and trust-building have become determining factors for competitiveness and long-term growth.
A partnership of over 15 years
The integration is the result of a collaborative relationship of more than 15 years between KREAB and KOMUNIKA LATAM, a firm specialized in strategy, communications, and sustainability with more than 25 years of experience in Latin America and headquartered in Panama. Both organizations share a vision of the strategic role of communications, reputation, and sustainability as drivers of business value.
Eugenio Eugenio Martínez Bravo, CEO of KREAB Iberia and Latam: “The incorporation of Monterrey into our network reflects the strategic importance of this city for business development in Mexico and Latin America. We are seeing growing demand for specialized services that enable companies to manage risks, strengthen their reputation, and build relationships of trust with their stakeholders.”
Juan Carlos Roldán, founding partner and Head of C-Suite Advisory at KOMUNIKA LATAM: “This incorporation recognizes the work carried out from Monterrey, supporting companies and institutions in their growth and trust-building challenges, while strengthening local capabilities and bringing clients closer to the knowledge and experience of one of the most relevant consulting networks internationally.”
With this integration, KREAB expands access for organizations in the region to a global perspective and reaffirms its commitment to supporting them in increasingly interconnected markets, where reputation, sustainability, and trust-building are key factors for generating sustainable value and strengthening competitiveness.
About KOMUNIKA LATAM
KOMUNIKA LATAM is a consulting firm specialized in strategy, reputation, and sustainability. Certified as a B Corp, it has more than 25 years of experience in Latin America, helping companies and institutions strengthen their competitiveness, build trust, and generate positive impact. Follow us on LinkedIn.
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