Fidel Salazar joins Komunika Latam as Senior Advisor

Building up our value proposition in Corporate Reputation Management 

Komunika Latam announces the integration of Fidel Salazar as Senior Advisor in the firm, aiming to better support our clients in Mexico in managing their corporate reputation, and enhancing the agency’s capabilities for the development and execution of Corporate Reputation, Public Relations, Crisis Management, Internal and External Communication, Digital Media, and Sustainability Communication strategies. 

With over 30 years of experience as a journalist in mass media, audiovisual, electronic, and print outlets, communication consulting, and digital marketing, as well as reputation management for national and multinational companies, Fidel brings a wide knowledge of the Latin American business environment with a comprehensive focus on communication as a value-generating element for businesses. 

“We are very pleased to consolidate this professional alliance with Fidel, and to strengthen Komunika’s presence in the Mexican market, where he joins our Country Director, Javier Velázquez, working together in favor of Mexican companies, with a special focus on Monterrey, as the epicenter of the Latin American industrial boom,” said Juan Carlos Roldán, partner of KOMUNIKA LATAM. 

Meanwhile, Partner Paulina Rodríguez Werner, emphasized that with this addition, they “aim to increase the agency’s reach and agility to offer our clients cross-cutting value-added solutions through Komunika’s 7 business units: PR, Digital & Marketing Communications, Risk and Crisis Management; ESG Impact, Sustainability and CSR; Training and Development; Internal Communications & Employee Engagement; C-Suite Advisory, and Public Affairs.” 

Fidel Salazar is a communicator, graduate of the Faculty of Communication Sciences of the Autonomous University of Nuevo Leon, who holds a Master’s degree in Political Analysis and Media Information from the School of Government (EGAP) at the Monterrey Institute of Technology. 

He has collaborated in journalism with various media outlets, as well as an independent consultant for several companies and a columnist. Until March 2023, he served as Corporate Communication Manager of Arca Continental, one of the largest Coca-Cola bottlers in the world. 

KOMUNIKA LATAM is a management consulting firm specialized in strategy and communication; its purpose is to enthusiastically support its clients in building a sustainable society through 7 business units. As a B Corp, Komunika integrates the pursuit of triple impact (social, environmental, and economic) into its solutions, adding value to the business objectives of its clients. With over 20 years of experience, the firm operates in more than 10 countries in Latin America and is part of the global network of Kreab Worldwide, present on 4 continents, with more than 400 consultants and a portfolio of over 500 clients from various sectors. 

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