AI reputation brings a new question to communication management: how generative engines describe an organization and which sources support that description. For years, managing a brand’s visibility meant monitoring media, search engines, social networks, and public conversation. A new space has joined that ecosystem: answers generated by artificial intelligence. ChatGPT, Gemini, Claude, Perplexity, and other […]
Storytelling and Leadership: How to Make Change Meaningful Nothing connects people—or commits them to a goal—more powerfully than a good story. Stories stay in people’s memory, linking emotion and reason to a philosophy and the values that sustain a strategy. They also shape the culture and identity of a group because they can be repeated […]
Inicio KOMUNIKA Latam and Performly: a 3.0 partnership Digital and sustainable transformation processes are key in defining a company’s future, and managing its communication will determine results in such a constantly changing market like Latin America. That’s why Performly, the digital marketing agency of the Endavant Group, and the strategic consulting firm KOMUNIKA Latam, are […]