Experience teaches us to prepare. Through the media training and crisis management courses in which I have participated, both as a speaker and as a learner, one lesson has become clear: every organization will eventually face a crisis. Some have already experienced one; others are still approaching that moment. Every crisis follows a life cycle […]
The 2026 FIFA World Cup will mobilize millions of people connected at the same time: ticket purchases, travel apps, promotions, digital payments, and social media posts during every match. This concentration of digital activity opens a window of opportunity for brands and, at the same time, expands the surface of exposure to fraud and information […]
Reputational management: why crises start in interpretation For years, we assumed a crisis began when something went wrong. Today, many crises begin earlier: in the way a decision is interpreted. That shift may seem subtle, but it completely changes the way companies need to operate. Before, the logic was relatively clear. When a problem occurred, […]
Komunika Trends 2026: The standards guiding companies today are no longer enough For years, companies were managed according to a fairly clear logic: compete in the market, operate effectively, and manage risks separately. That approach worked and, in many cases, was enough to explain an organization’s performance. Today, that is no longer enough. Companies are […]
Companies Facing Sensitive Issues: How to Take a Stand with Sound Judgment in Polarized Environments
Companies and Sensitive Issues: How to Build a Culture of Dialogue Around Ethical and Social Topics We live in uncertain times. When it comes to taking a position on sensitive political or social issues—such as judicial reform in Mexico, abortion, the legalization of drugs, or the feminist marches on March 8—companies can no longer choose […]
INE, the T-MEC, and the new risk landscape companies must anticipate in 2026 I know what you’re thinking: “Really—another year of political, economic, and social uncertainty? How do I prepare? Is there anything I can actually do?” It’s not paranoia. 2026 is indeed shaping up to be a high-risk year. And you know it because […]
Relational Capital and Reputation: Keys to Sustainable Growth in Modern Companies The key for modern companies is understanding that trust is no longer a luxury; it is a necessity for maintaining and strengthening relationships with their key audiences. In this environment, organizations that invest in building relationships grounded in transparency and accountability have a clear […]
Weathering the Storm: The Importance of Cultivating Reputational Resilience In a world where information travels faster than ever and perceptions can shift overnight, a company’s ability to manage its reputation in times of crisis has become an essential capability. This complex landscape calls for a new approach to business management—one that prioritizes reputational resilience as […]
Black Swan Protocol: Strengthening Leadership When the Unthinkable Happens In recent years, we’ve normalized the improbable: a pandemic, the collapse of social media platforms, spontaneous social uprisings, or corporate scandals sparked by a single social media post. In this context, every executive decision has become a true test for operational continuity and trust. And although […]
When a Kiss Cam Shakes a Company: The Andy Byron–Astronomer Case A kiss cam, a concert, and a moment that goes viral in seconds. What seemed like just part of the usual entertainment in a stadium ended up triggering an institutional crisis that placed Astronomer at the center of global scrutiny. Andy Byron, its CEO, […]